Sunday, July 14, 2013

Welfare of 12 crore Elders of the Country forming considerable portion of Electorate.

To                                              Date: 13-7-13.
Shri Manish Tewariji, Hon Minister of State,
Ministry of Information & Broadcasting,
Government of India, A Wing, Shastri Bhawan, Dr Rajendra Pd Road, 
New Delhi 110015.

Respected Sir,

Sub: Welfare of 12 crore Elders of the Country forming considerable portion of Electorate.
Ref: Our reference dt 2-8-12 to your predecessor on which appropriate action is not taken even after almost one year.

We, 12 crore Elders of our Country welcome the young, energetic, active and practical politician as our Minister for very important Ministry of Information & Broadcasting.
1.      Our ancient Culture respects Parents as Gods and Our Country is known for this throughout the World. There has been deterioration in this thinking and our social customs in recent times. In addition to lot of Abuse of Elders, as reported by Help Age on 15-6-13, there are large numbers of cases of abandonments of helpless and ailing Elders etc. Immediate action is required to be taken by your powerful leadership to create and restore respect for Elders. This can be done only by your Ministry under your active & energetic guidance and directives. As you may be aware Government of India had announced National Policy on Older Persons, 1999 on 13-2-99 with the approval of Cabinet. Para 93 of the Policy directs each Ministry to implement the aspects concerning them by preparing Five Year and Annual Action Plan with targets. Para 12 to 23 of the Policy lays down Mandate & Policy Statement, which require to be given wide publicity by your Ministry to create respect for Elders in the Society & creating Awareness in concerned Government Departments to take action sincerely & promptly on various provisions concerning them. Para 15 of Policy visualizes that State will strengthen the legitimate place of Elders in the Society and help them to live their last phase of life with Purpose, Dignity & Peace. Para 18 envisages that age 60+ is a phase, when individual should have chances and opportunities to lead an active, creative, productive and satisfying life. State has to strengthen inter generational bonds and mutually supporting relationships. State has to encourage capable Senior Citizens to provide service to other senior citizens in need of help. It is necessary that the Family Support System continues to be functional to discharge its caring responsibilities, sensitizing the young on necessity & desirability of inter generational bonding etc. Each provision in Policy is important and requires highlighting by your Ministry. Various provisions of Maintenance & Welfare of Parents & Senior Citizens Act, 2007 about looking after Elders by Children, providing safety by Police etc also need highlighting & propaganda by your Ministry.
2.      Para 70 lays down that issues pertaining to Elders will be highlighted every year on 1st October. Your Doordarshan & All India Radio etc have been doing this but it has not been effective in bringing all issues to the notice of Society and Government Authorities. Most of the issues have remained, as they were. On World Elders Day on 1st October every year, more programmes for longer time at pre declared times may help highlighting the changing situations of Elders and identifying emerging issues and areas of action by various stake holders. Now that 15th June has been declared World Elder Abuse Awareness Day, more programmes on that day to ensure that Elder Abuse is avoided are also necessary. Moreover, Radio having become less popular, programmes on all channels of Doordarshan are necessary. Exhibition of your Ministry`s Documentaries on Elders by distributing them to private channels, NGOs and Senior Citizens Associations may bring better results. Cooperation of all Newspapers, private TV Channels and Bollywood etc is also absolutely necessary, as para 88 & 89 lays down creative use of entire Media for highlighting continuously the changing situations of Elders, active ageing, intergeneration bonds etc. Your Ministry has to lay down Policy/Law/Act for  entire Media/informal & traditional communication channels of the Country to highlight all issues and various provisions of Policy, every day/week, as you may decide by earmarking special slots on regular basis. Your Ministry may like to prepare orientation programmes on ageing for interaction of entire Media including your staff and achieve the awareness in Society and Government machinery. Ministry of Social Justice has been requesting your Ministry through Inter Ministry Committee (IMC) agenda and meetings to play a more active role in educating the Society about all issues relating to Senior Citizens, giving special slots, more awareness programmes, keeping the concerns of elders in constant Public Focus. Though some programmes are given on radio & Doordarshan, it has not brought the required result. Only one episode of Satyamev Jayate has brought lot of awareness. Pre advertised and pre fixed slots and participation of entire Media including Bollywood, Newspapers & all TV channels are to be tapped and encouraged/instructed by your Ministry.
3.     We request you to look in to this very important aspects of life of our elders by expeditious and sincere implementation of Policy for benefit of 12 crore Elders of our Country. We observe that Elders of the Country are repeatedly ignored by Central, State & Local Bodies. With your dynamic & pleasant personality & tact of handling all situations very efficiently, we are sure that you will do needful quickly, sincerely and set an example on all Ministries by becoming Torch Bearer for highlighting the position of Elders of the Country and restoring their legitimate place in Society.
4.     We request you to give us reply in terms of para 66 of Office Manual for this request, indicating your plan of action.
Thanking You,
Yours Sincerely,
(M.V.Ruparelia)


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